Preparing to Launch a Jane Austen Parody

Two weeks ago, I shared the book blurb for Lady Catherine Says: 365 Tweets of Condescension (available in print from Amazon and Createspace this December.) Now, for some more details!

Here Lies Jane

July of 2017 marked the 200-year anniversary of Jane Austen’s death. Understandably, many Austenites are thinking about our dear Jane at this time. Finishing my book in the year of this anniversary was, sadly, a happy* accident. BUT, releasing it the week of Jane’s 242nd birthday will not be.

  • As of this posting, Lady Catherine Says… will be published December 12th, 2017. (Jane’s b-day is the 16th, that Saturday.) This is subject to change.
  • The cover art reveal should be on the first or second Friday of November, 2017.
  • The book, as of this posting, sits at sixty-two pages in length (think novelty book, not novel or novelette.)
  • The retail price (Amazon) should be under seven American dollars (not including tax).

There are many things that go into releasing a book–I hear you saying, “I know, I know.” So then you know that I’m going to need help 🙂

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If that ^ didn’t scare you away, nothing will!

Here are some ways you can be a part of Lady Catherine‘s success:

  • Buy a copy or request a PDF to read and review honestly on your blog, Goodreads, and possibly Amazon, when the book goes live.
  • Tell your friends and family. Word of mouth helps make new fans, new fans get book, read book, (hopefully) love book, and then they tell all their friends and family.
  • Link back to my blog/Goodreads page/social media
  • Pray for me, this book, and my career. God is into details, no matter how small.

That’s it for now. If there’s advice you’d like to give me or words of wisdom to share, please don’t be shy. That’s part of what the comments are for!

Keep your pen on the page,
Beth

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*Irony or weirdness much?

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My Author Pic

Reality is setting in: I have another book coming out! *hyperventilates* … *just a little*

Here’s the author pic I had taken today at Studio Q in Amherst:

Author Pic 2

I like my “mug” shot, too (the one with me, ya know, sipping from my mug.) But it was time to update things.

Keep your pen on the page,
Beth

My Target Audience: A Heads Up

Part of the writing journey involves figuring out your target audience–well, it is if you want to be read, which I do. The answer to “Who is my audience?” has taken me YEARS to figure out…probably because I haven’t tried very hard. I’m still not certain if I have a grasp of it or not.

I’ve found her, I think. Yes, her. She’s a thirty-five-year-old woman, single, self-employed and self-motivated, is involved with the kids in her life, even though they aren’t her own.

That isn’t to say that she is my only ideal reader. On the contrary. She is, as you will see, the bull’s eye. (But, man, this sounds so clinical, like readers aren’t people. They are people, not just marks on a target.)

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I write in so many different genres and for at least two different age groups. I want all the groups I cover to read my work…and will market to them the book that I meant for their demographic. In a Pickle‘s primary audience is ages 9-12, while Lady Catherine Says: 365 Tweets of Condescension is intended for an older age group, namely those who are Twitter and enjoy Jane Austen.

I still have a lot to figure out, obviously, but here’s the heads up: The tone of this blog will not change–at least, that’s not my intent. But some of the content might. Gradually, you might start seeing things a 35-year-old independent woman who works from home and is involved with kids would want to read.

I’m hoping to have something for everyone, but I know I can’t please everyone. Eventually, I might have to use my pen name, S.M. Tinker, for my fantasy books. This should help ease anyone’s confusion. “Oh, Beth Overmyer wrote this? It must be contemporary romance…or wait, is that middle grade adventure? No, no, maybe this is her fantasy line. Hmm…I have not idea what I’m going to get.” is NOT the experience I want anyone to have. I might have to use a third name, but we’ll see.

Anyway, this is just me being open and honest with you. I’m still on my journey, trying to figure things out.

What are YOUR struggles when it comes to branding and marketing? Or are you in beginning stages, focusing mostly on creating? All stages are awesome, and I wish you the best with your writing.

Keep your pen on the page,
Beth

Hail Hybrid

The road to being a hybrid author is an interesting one. Okay, let me back up and explain what exactly a hybrid author is–in case anyone’s wondering.

A hybrid author is an author who is both traditionally published and self-published. I have one book out with a small press (In a Pickle is out with MuseItUp), and I have a novel coming out with another small press (details to follow at a later date.) Now I’m releasing Lady Catherine Says… (December 2017) along with the print version of In a Pickle (November 2017) from Createspace. Self-pubbed and trade-pubbed.

Things I learned from the small press experience (1st time around):

  • How to take edits from an editor and apply them in a Word doc (a little trickier than it sounds if you’ve never done it)
  • What to expect promotions-wise (each publisher is different, but all authors have to do some–all right, most of their promoting)
  • How to work with a cover artist
  • Much more

Things I’m learning from self-publishing:

  • I should have ALWAYS promoted like I was self-published
  • There is a very supportive community of indies, always willing to help
  • Always give yourself extra time, because more than one thing will go wrong
  • Much more, and much more to come

And here’s another ball to throw in to the juggling game: I write in different genres and for different age groups. My audiences are big where they are, but the place where they intersect…it’s Venn diagrams all over again. No, literally. I need to sit down and see where all these “circles” intersect.

I have the Jane Austen fans. But more specifically, the ones who are on Twitter. That’s Lady Catherine Says… The 18-25 yo crowd.

I have the sweet romance fans. That’s the 30-55 yo crowd. They’re not on Twitter as much as the crowd I mentioned above.

I have the middle grade adventure fans. More specifically, boys. 9-11 yo crowd. But you don’t market directly to them, because their parents are the ones buying the books.

Who is my audience? Reading-wise, all three, one for each different book. Marketing-wise? Aim for the middle: I sell to the 35-year-old mom, who wants a book for her tween or her friend’s tween, a book for her college student sister, and a book for herself. Then I need to find out where this woman is on the internet, what SHE needs. What SHE wants. In other words, I’m here to serve the reader. That’s what a writer DOES. We entertain, inform, yes, but we also are here to serve.

So, as I continue on this process of being a hybrid, I’ll try to keep you posted on progress…or lack thereof. Hopefully not lack thereof.

Until next time, keep your pen on the page!
Beth

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Coming up on the Blog of Beth Overmyer:

A blurb reveal! – On October 6th, I’ll be posting the blurb to my novelty book Lady Catherine Says: 365 Tweets of Condescension.

An author shot reveal! – Some time in October

A cover reveal! – On November 3rd, I will (hopefully) reveal the cover to Lady Catherine Says: 365 Tweets of Condescension.

A Christmas shopping list! – In early December, I plan on releasing a list of things I’ve tried and recommend as gifts for friends and family…or yourself.

Hodge Podge

Greetings!

This is going to be a random post, because my life is very random sometimes…or seemingly so. What follows is a hodge podge of things on my brain. Bear with.

  1. I have seen cover art for Lady Catherine Says: 365 Tweets of Condescension, and it is GLORIOUS! Jenny is doing such a fabulous job. Squee! So excited here.
  2. Edits are pretty much done for the same book mentioned above. I want to go over it a least once more, just to be sure.
  3. In a Pickle (print) is formatted and ready to be proof-printed. I’m hoping to fix any issues with the cover, should it appear fuzzy (was told by CS that the image is low resolution. Oh boy. Not sure how to fix that.)
  4. I’ve picked up an old project I haven’t worked on for a few years.

Progress: it’s being made!

How are you all? It’s almost fall 😮 Hard to believe, yes, but true. I’m already starting to see Christmas stuff at some stores (Walmart and Kohl’s, in case you were curious.) Too early? Maybe. For some >evil grin< mwaahahaha! **hearts all things Christmas**

And with that confession, I’m off. Lots to do.

Keep your pen on the page,
Beth